Commercial Aerial Advertising - Learn more about this, captivating and fascinating outdoor advertising medium, it can help you convey YOUR Message to the public, effectively and efficiently.

WHAT WE OFFER:

• Flying Billboards: These are your artwork on an aerial billboard with sizes of up to 4000 square feet. Your custom billboard can be combined with a trailing changeable Aerial Banner.
• Aerial banners: A long line of interchangeable characters (your message) towed by an aircraft at 500 to 1,000 ft about the surface. An aerial letter-banner can be attached to, and trail the big Flying Billboard.
• Skywriting: Written with white smoke at 8000-10,000 ft up in the air; (requires clear blue skies in order to be clear and legible).

WHY AERIAL ADVERTISING:
With aerial advertising you can reach a very targeted and segmented population and/or reach the masses. you can announce your message to zillions of beach-goers, or any other open-air and outdoor audiences such as those attending concerts, sports events, country fairs, parks, cruise ships, golf courses or those stuck in a highway's rush hour traffic.

By utilizing airplane sign advertising to fly your message, you get RESULTS effectively and economically, generating numerous as well as targeted, high quality exposures. Surprisingly inexpensive, you will find this ad medium very simple and direct offering some of the features that no one single advertising medium offers altogether.

• High OTS (Opportunity to See) - With the sky as the canvas, projects your message right at the eye level of a relaxed and huge captive audience.
• FLEXIBLE - Aerial advertising reaches your audience at any frequency, irrespective of whether you target one market or many simultaneously.
• EFFECTIVE - Aerial advertising maximizes your ROI while minimizing your CPM. Literally, hundreds of thousands of quality prospects can be reached at a cost of less than 50 cents per thousand.
• UNIQUE & DOMINANT - This option is the best way to reach people where the effect of other forms of media can be only minimal. In the absence of ad-clutter and competition from other media, it is possible for your message to be reached , retained and recalled by your target audience.

Please call us to discuss your target demographic, audiences and where and how to best reach them with your air message.

Survey Results for Aerial Advertising: It is customary to quote the results of a survey done by the Maine State Lottery that compared Aerial advertising to other forms of advertising. It clearly showed aerial advertising as the best value - Aerial advertising had a 18.3% recall with only 6% of the budget; TV, radio, and billboards took up over 80% of the budget and had about the same or even less recall rate!

WHERE:
We started and learned to know the New York metro area. We still fly a lot from Cape May in the south tip of New Jersey trough the Hamptons at the east end of Long Island. But these days we can help (or at least, will try to help) in any major (and minor) market nationwide - from California (mainly Los Angeles and San Francisco metro areas), through Florida (Miami, Panama City etc) the North East (Boston Metro) and most cities in between. Our own backyard include the Hamptons', Fire Island, South Shore and North Shore beaches of Long Island (Jones Beach, Robert Moses, Smith Point Park, etc), New York City, New Jersey, Connecticut and Lower New York State. We hate to limit ourselves, hence, are always open and ready to tailor a nation-wide campaign to your needs.

WHAT:

• LETTER-BANNERS: Banners are made of separate nylon silhouette characters connected to each other to write a certain phrase. Standard characters on a beach banner are upper case, red and black, 5 feet high. We also carry 7' high characters. Other colors are available (red and black are the most visible, though). We recommend your message to be SHORT and TO THE POINT, up to 35 characters. You may combine 7' characters and/or custom design.
• FLYING BILLBOARDS / AIR LOGOS: Flying billboards are available in sizes from 5' high through the average size of 20' x 50' to 40' or even larger heights. A ratio of 1:2.5 (height to length) is recommended. Your artwork will be enlarged and computer-generated and printed onto a special ultra light and durable fabric 'billboard' that with normal use can last more than one year. You may add a trailing changeable aerial letter-banner to your billboard.
• SKYWRITING: Performed by a single airplane, (verses the five-aircraft SKY-TYPING) emitting white smoke at 8-10,000 feet high. You want a clear and blue sky day to skywrite/sky-type, and compared to our aerial billboards and air banners, it is hard to schedule for a specific date, especially in areas of the country known for their hazy and cloud covered days.

Please call for details: 1-800-756 6247 (1-800-75 on air)

HOW WE DO IT? (some Technical Information):

• SPEED and ALTITUDES: The plane towing your Aerial Message flies at a very low Air-speed of about 50 mph (which a Headwind of 20 mph, for example, converts to a stand still 30 mph Ground-speed). We'll accommodate Tailwind effects (increasing Ground-speed), including canceling flights. Along the beach and over sparsely populated areas, we are not allowed to fly lower than 500 ft, while over other areas, the plane has to be higher than 1000'. Your potential client, or viewer, has more than 17 seconds of read time.
• Time of Display: We want to maximize your exposure; your Air-Sign flight times will be scheduled to rotate throughout the prime time of the day when the beaches are fullest; generally beach advertising flights are not displayed earlier than 10 am. Also, we do not fly your aerial message on 'Bad' Beach Weather days. Make-up flights are scheduled at the next available 'Good' Beach-weather day.
• WEATHER: We only fly under Visual Flight Rules (VFR), established by the FAA (above minimum visibility and certain distance from clouds). As mentioned earlier, we will not take your aerial message to empty beaches.

PRICE:
Try to compare prices and effectiveness to road-side billboards, printed media or to 60 seconds of radio or TV ad... Cheap!...
Flights rates depend on frequency and duration of the flights. We guarantee our rates to be the lowest.
We used to quote flight time hourly rates, but it is very misleading because it includes flight time to and from your target area. Please contact us with your target areas, or with your thoughts about where your prospects are more likely to be reached; we'll help you plan your routes of flight, and will work hard on giving you the best deal.
We've learned to know the importance of repetition / saturation in advertising; we'll help you by lowering the cost per flight starting with the second flight! Please contact us for advice, best service and lowest prices.

There are 15 weekends (34 days including holidays) from Memorial Day through Labor Day. "Half a season" constitutes on 16 flights. Weekday flights are recommended no earlier than late June when the schools close for the summer. We double and triple-pass individual important beaches or places you request along the route; thus, decreasing the 'weight' of less populated stretches of beach). We will discuss with you, how to best utilize the air-time you buy.

There is no additional cost (other than the flight cost) for assembling your 'standard' 5ft high letter-banner (unless special characters or an extra long banner is involved). Additional characters may be added at $4 per letter per hour of flight. Message wording changes are $15 to $40 depending on the extent of the change.

Custom-made aerial billboards involve a one-time production cost. When you compare, not only the cost of display, but also the cost of production of our aerial flying billboards to a static, road-side sign, you'll understand what we mean by the word "cheap".
A computer generated and printed aerial billboard (including all hardware and harnesses) will cost you around $2.5 per square foot. For example; a 20x50 ft air-sign, which is 1,000 sq ft, will cost up to $2,500; a 30x75' billboard (2,250 square ft) is maximum $5,625. Please call for your actual price.

CREATIVE Guidelines / Suggestions (for flying billboards):

• Product Identification: The advertiser's name or product (unless already quite familiar and identified, should register easily and quickly.
• Legible and Short Copy: The basic idea should be expressed quickly and with impact; it should be registered and understood at a glance. Type should be large and well spaced on a simple background.
• Large Illustrations/Pictures: These should capture the basic elements that identify the product or message. All unessential details should be eliminated. Colors should be BOLD and limited in number; vibrant and contrasting. (Ranking color legibility: Black on Yellow, on White, on Orange, reverse the above, Blue on White, Green on white, Red on White).
• Simple Background - The background should enhance the message, not compete with it. The product should be silhouetted.

VISUAL DISTANCE CHART (distances will vary by approx 15%)

letters' height ( feet and inches)	distance for maximum impact	maximum readable distance
1' (12")	120'	525'
2' (24")	240'	1000'
3' (36")	360'	1500'
5' (60")	600'	2500'
7' (84")	840'	3500'

Based on the above chart, for Beach Flying Billboards, we recommend type size of 5' high with a minimum of 3ft for legibility.

Your artwork must be furnished before production can begin.

For painted graphics, the furnished artwork should be camera ready and can be anything printed or electronically recorded.
Artwork must be to-scale and a color scheme should be furnished showing the location of colors.
For a computer generated aerial billboard we can use most file formats.
Note that colors on computer generated billboards will appear slightly faded due to the transparency of the lightweight material used; please keep this in mind when selecting colors.

Please allow five to ten business days for completion.

Click on the image to the left to see photos Flying Billboards, Aerial Banners, Air Signs, or what ever you want to call those air banners and messages... (only a small selection of what we've flown).
See a few more; visit our 'old' Samples' page in Aero-Tag.com

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Aerial Photo Galleries you might want to visit:

Beaches' Photos - My point of view of your potential customers. (Photographs of beaches, taken from the cockpit; Long Island, Connecticut, New York City and New Jersey)

Photos of Aerial Banners and Billboards we flew.

A few Photos of Personal and one-time Air Banners.

Airplanes 'In Action'; will it hook ?

  Please keep in mind (or as a book mark) our Aerial Photography service;
  you might find it interesting and useful...
www.BestAerialPhotos.com and stock Aerial Photography: www.eAirPix.com

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Please don't hesitate to call us; we would like to talk with you, get to know your specific needs, and explain our services, which we hope, will be beneficial to you.

Also, should you prefer e-mail, we look forward to your comments and inquiries. Please click here to go to our CONTACT Page, where you can fill-in and e-mail us your request.
(You may email directly to: info @ skywrite. com)

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